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Real Estate Blogging - Tips for Success
As a business owner, you know that getting your name to page one on that search engine results page is one of the most sought after goals. One of the best ways to improve search engine rankings is by Blogging. When you use keywords in your blog consistently, you are driving more and more consumers back to your website. As a page one success story ourselves, RealSupport has the knowledge and experience to get you the best results possible. Here are a few tips we’d like to share:
Post Consistently
We recommend posting at least 1x per week. The RealSupport Team can write AND post to your blog as often as you would like. Of course, if there is anything you happen to come across that you want to personally write about, feel free! People want to know they can count on your posts as a source of reliable, interesting and consistent information! We’ve found that picking a day each week to blog is key. It keeps you accountable and consistent with blogging as you get in the habit of setting aside time on that day to write. Being consistent in blogging can also subconsciously tell others that you’re organized, on top of your work and are reliable.
Key Words
Find three to five key words that describe your target market and use them religiously. Think like a client and go to a search engine, such as Google. If you were looking to buy or sell in your area; what would words would you put in your search? Andover Real Estate, Homes for Sale in Andover, Andover Real Estate Agent, First Time Home Buyers in Andover, MA - you get the idea. These words, when linked back to corresponding pages on your website will make the search engines see your blog as relevant and will rank your website and/or blog higher in the search results over time!
Rich Content
This is the fun part! You can be as creative or professional as you want to be! Why not a mixture of both? We write real estate blogs for a few agents who only want real estate related news, market reports and tips for buyers and/or sellers. We then have agents who enjoy highlighting their community in each post. They want to be seen as a resource for events, news and highlights from their community to build more of a personal relationship. The majority of agents that we blog for enjoy a happy medium.
News About Your Listings
Let your blog serve as yet another avenue to advertise your new listings. This step to can be included in your new listing marketing efforts. While you’re at it, may as well announce your price reductions and boast about your solds! Just another way to show off your expertise as a real estate professional. If we aren’t already handling your listing marketing, ask us about it today!
Your Blog Should (Automatically) Syndicate to Facebook, Twitter & LinkedIn
Yes, you should have a link to your blog on any and all social networking websites, your email signature and company website. Our team will also setup your blog so it syndicates to Facebook, Twitter and LinkedIn. With this syndication, each blog post is instantly fed to your social networking websites, exposing your friends, fans, connections and potential clients to the invaluable information you’ve just posted.
Mention Your Blog on Your Website
We recommend adding a graphical button linking to your blog on at least one page of your website. This also adds a personal touch to your website beyond your “About Me” page. It’s a great way for your clients and potential customers to get to know you. Website information can get out-dated, but your blog will always stay current as long as you are following our guidelines. Some websites even allow for a live feed of your blog so your most recent posts show on your home page. The RealSupport Team can determine the best way to advertise your blog to allow for maximum exposure.
Consistency is KEY
Blogging consistently is KEY to better search engine rankings. Discuss your desired key words with our team so we can incorporate them into your blog and link them back to your website. Read more about this strategy in our blog post about how blogging can improve your search engine rankings! If you don’t even have a blog yet, don’t worry. RealSupport can manage your blog from A to Z. From the initial setup and customization to regular informative and interesting postings, we’ve got you covered! View a blogging success story blog, or see examples of our blogs!
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