Most likely by now you have felt the impact of the social networking phenomenon on the real estate industry. Agents everywhere are using websites like Facebook, Twitter, LinkedIn and various other networking portals for everything from advertising listings to sharing their favorite restaurants. This new informal way of reaching out to your community is a marketing strategy that you, as a real estate agent, cannot afford to ignore.
What is your social networking situation?
Situation 1: You have a Facebook Profile and you recently signed up for a Twitter account and you’re not sure what to do next.
Situation 2: You have already set up your Facebook business page, but you need someone to show you how to use it for your business.
Situation 3: You have no idea what a "Tweet" is.
No matter where you stand in the realm of social networking, RealSupport can help you.
RealSupport creates a customized strategy to fit the specific needs of each individual client. We will evaluate your goals and formulate a plan to put social networking to work for you and your business. Our experienced and creative Social Media Specialists will serve as your personal social assistants, there to answer your questions, and effectively and efficiently maintain your social marketing campaign.
RealSupport’s 5 step process to social networking success:
Gather Information: We begin with a kick off call to gather all of the necessary information - your target market, your budget, and your goals. We then follow-up with research to gather information about your target market and geographic location.
Strategize: RealSupport will create a comprehensive Online Social Networking strategy based on your personal business goals and your target market. Social networking is NOT about getting on as many social networking sites as possible. It is about making meaningful connections and interactions with potential clients and escalating your business to a new level.
Implement: RealSupport can start your social networking campaign from scratch, if necessary. We will set up your Facebook Profile and Business Page, as well as your Twitter account, complete with effective and searchable page and profile names, pictures, contact information, your bio, branding and more.
Connect: RealSupport will build your followers on Twitter or your fans on Facebook. We will help you populate your pages with a wide variety of followers, including potential leads, past clients, and other agents for potential referrals. This is where we help you attract new business and create new relationships.
Maintain: It is important once the initial setup is complete, to maintain your social profiles. RealSupport has found the most effective way to attract people to your social media is by providing them with useful information. We keep tabs on your geographic location and target market and share what we find on your social profiles - real estate related news, local news, places to go, community events and more. We will also tag other local businesses in some of our posts, giving your business page even more exposure. We will establish a weekly budget with you maintain your social media presence. Whether you allow us to spend 2 hours per week or 5 hours per week, RealSupport will work within budget to get the most for your social networking dollars.
RealSupport’s social media services go beyond what we’ve listed out. Schedule your complimentary social media consultation today. There is no obligation and we’re confident you’ll appreciate our expertise, analysis and recommendations.
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